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Sunday, March 9 • 11:00am - 1:30pm
Hardware Isn't Hard, It's Complicated

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ATTENTION: You must signup in advance to attend this workshop. You will need to have a valid SXSW badge, and an activated SXsocial account. To reserve your seat, please go here: https://sup.sxsw.com/schedule/IAP25753
Consumer and technological devices created by individuals, small startups, and crowdfunded companies are one of the fastest growing segments in new hardware and product development today. What was almost impossible 10 to 15 years ago, and reserved only for the largest consumer brands is now accessible to the creative masses via access to new investment, design, rapid prototyping, engineering, production, and support tools available.
This two and a half hour long workshop is an in depth look at all of the product development stages from idea and investment, design and engineering, and manufacturing and support. Attendees will gain a complete understanding of what the process and key components are when developing complex hardware and technological innovations into producible, deliverable, and supportable products through the lens of three integrated themes; design, engineering, and manufacturing.
The tools gained from this interactive session allow attendees to successfully bring new ideas to market by understanding all the aspects of integrated product development.
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avatar for Aren Kaser

Aren Kaser

Co-FounderIgor InstituteAren is the co-founder and principal at Igor Institute, a product development engineering firm located in Seattle, WA. As a strategic marketing and communications business professional Aren has led teams of talented people committed to enhancing companies... Read More →
avatar for Steve Lowe

Steve Lowe

Co Founder & Electrical EngineerIgor InstituteAs an accomplished electrical engineer Steve has worked in a variety of challenging areas of hardware technology. Steve worked on RADAR detection and identification systems at a large defense contractor both in Integration and Testing... Read More →

Sunday March 9, 2014 11:00am - 1:30pm
AT&T Conference Center, Classroom 202 1900 University Ave

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