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Sunday, March 9 • 11:00am - 12:00pm
How Social Technologies Create New Languages

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In creating social messaging, marketers often depend on some purported truths in communication. Focus on short-form content. Write in your audiences' native language. Such maxims assume that our communities have rigid and immutable communication preferences.
In this session, we'll flip this assumption on its head. A growing body of empirical evidence -- from the realms of psychology, linguistics, and social marketing -- has shown that different kinds of social technology are themselves changing (and in some cases upending) language and communication norms and preferences across the world.
So, instead of asking “how do I create Facebook-friendly content?,” we'll show you how to ask and answer questions such as “how does this new Facebook design incentivize users to communicate in a completely different way?” And instead of putting social networking activity in its own behavioral silo, we’ll show you how online social language is changing the way we talk to each other offline.

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Sunday March 9, 2014 11:00am - 12:00pm
Sheraton Austin, Capitol ABCD 701 E 11th St

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