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Saturday, March 8 • 11:00am - 12:00pm
High on Hashtags

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Dazed and confused, consumers and brands alike are trippin’ on hashtags. As one of the most iconic social symbols of our time, media campaigns are increasingly laced with hashtags to increase engagement while also inspiring branded social content. Outside of the obvious signs of being ‘under the influence,’ the act of hashtagging gleans invaluable data for brands to leverage in their advertising campaigns. Helping to identify and target interested audiences in real time, hashtags have helped major brands like Hyundai capitalize on social mentions, increase campaign performance and raise brand visibility.
Despite the fact that all the cool kids are doing it, is it time for hashtag rehab? This session will discuss the next progression of social advertising: hashtags in moderation. Brands will start using hashtags smarter and more strategically to cut through the noise and develop highly targeted media campaigns. Until then, the "potency" level of hashtags will be keep us inebriated.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20030

Speakers
avatar for Eric Bader

Eric Bader

CMORadiumOneEric is the Chief Marketing Officer of RadiumOne, leading brand development, marketing activities and partnerships with the advertising and brand management industries. Eric's career has spanned both agency leadership and entrepreneurial experiences, all focused on new... Read More →
avatar for Scott Fischler

Scott Fischler

FounderThe Hashtag GameWARNING! @TheHashtagGame is a highly addictive Twitter social game known to cause sleep deprivation, irregular grooming habits, and/or loss of employment! Let's play!



Saturday March 8, 2014 11:00am - 12:00pm
Sheraton Austin, Capitol View South 701 E 11th St

Attendees (0)