Dazed and confused, consumers and brands alike are trippin’ on hashtags. As one of the most iconic social symbols of our time, media campaigns are increasingly laced with hashtags to increase engagement while also inspiring branded social content. Outside of the obvious signs of being ‘under the influence,’ the act of hashtagging gleans invaluable data for brands to leverage in their advertising campaigns. Helping to identify and target interested audiences in real time, hashtags have helped major brands like Hyundai capitalize on social mentions, increase campaign performance and raise brand visibility.
Despite the fact that all the cool kids are doing it, is it time for hashtag rehab? This session will discuss the next progression of social advertising: hashtags in moderation. Brands will start using hashtags smarter and more strategically to cut through the noise and develop highly targeted media campaigns. Until then, the "potency" level of hashtags will be keep us inebriated.
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official listing on sxsw.comhttp://schedule.sxsw.com/2014/events/event_IAP20030
Sara Senn
Samantha Levine
Nikolai
Taylor McKnight
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