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Saturday, March 8 • 9:30am - 10:30am
Stop Pricing Tickets Like It's 1999

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After television contracts, ticket sales represent the largest portion of a team’s revenue. However, most ticketing decisions, and pricing approaches in particular, are made using outdated practices. While data collection is all the buzz, few teams are actually making use of the info they have to increase returns. Join this session to learn how better ticket pricing incorporating data from both the primary and secondary market can be used to drive attendance and increase revenue, and even change fan purchasing behavior. Stop simply collecting data and start using it as the blueprint for better pricing. This session is part of the brand new SXsports programming at SXSW 2014.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27362

Speakers
avatar for Grey Ivry

Grey Ivry

Dir Business DevStubHubAs Director of Business Development, Greg Ivry is responsible for forging strategic sports and ticketing partnerships across the US and Canada. Since joining StubHub in 2005, Greg has executed and implemented numerous partnerships and helped grow the current... Read More →


Saturday March 8, 2014 9:30am - 10:30am CST
Driskill Hotel, Maximilian

Attendees (0)