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Friday, March 7 • 3:30pm - 4:30pm
Privacy Under the Covers: The Naked Truth

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The privacy landscape evolves dramatically every day. It is a legal, governmental and humanitarian soap opera. Most data privacy conversations to date have done little more than make consumers suspicious and often paranoid.
Break down the misconceptions around data privacy. This informational seminar will share the real story from leading voices in marketing sciences and legal privacy fields about digital data privacy issues. Learn what data is being collected and how it’s being used. Find out how legislation in the US and Europe is impacting consumers and marketers. Understand how data privacy protects and inhibits your personal online experiences. Discuss how data can be used legally and responsibly in online experiences.
Join us to demystify your data privacy questions once and for all.

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avatar for Shaina Boone

Shaina Boone

SVP, Mktg SciCritical MassShaina is the SVP of Marketing Science at Critical Mass, a program she designed and continues to run globally. She has 15 years of experience in the digital marketing industry with areas of expertise, including omni-channel measurement strategy and mix planning... Read More →
avatar for MeMe Jacobs Rasmussen

MeMe Jacobs Rasmussen

Chief Privacy Officer, VP & Assoc Gen CounselAdobe Systems IncMeMe is chief privacy officer, vice president, and associate general counsel at Adobe. In her role, MeMe oversees Adobe’s privacy strategy and policy. She also leads a team of attorneys and paralegals with responsibility... Read More →

Friday March 7, 2014 3:30pm - 4:30pm CST
Sheraton Austin, Capitol View North

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