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Saturday, March 8 • 3:30pm - 4:30pm
Innovation in Big-Time College Football

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What does it take to compete at the highest levels of college football? What if your program is out-muscled financially and reputationally? What innovative schematic, cultural and organizational advantages could you create? And, finally, what if you were asked to do all this as a first-time head coach at age 34? This enlightening one-on-one interview will go deep with one of the brashest and boldest young leaders in sports about how to tackle these challenges. This session is part of the brand new SXsports programming at SXSW 2014.

View official listing on sxsw.com

avatar for Kliff Kingsbury

Kliff Kingsbury

Head Coach, FootballTexas Tech UniversityKliff Kingsbury (@TTUKingsbury), Texas Tech's second all-time leading passer, returns to his alma mater and becomes the 15th head football coach in school history. At age 33, Kingsbury is the youngest head coach in a BCS conference and the... Read More →
avatar for George Schroeder

George Schroeder

Natl College Football WriterUSA TODAYGeorge is a 20-year sports-journalism veteran, with experience as both a reporter and columnist. At USA TODAY Sports, he is a national college football writer, covering the scope of the sport across the country. Previously, he was the lead sports... Read More →

Saturday March 8, 2014 3:30pm - 4:30pm CST
Driskill Hotel, Driskill Ballroom

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