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Friday, March 14 • 3:30pm - 4:30pm
The Shifting Brand-Scape: A Discussion With Melissa Etheridge

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Branded entertainment and sync licensing have become the norm for bands and brands. Along the way, bands, brands, music publishers, music supervisors, and ad agencies have become the new A&R departments. Melissa Etheridge, who recently partnered with Nivea on New Year’s Eve, is aware of this new reality. Join her and three equally powerful women as they discuss the ins and outs of today’s new music industry.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_MP19653

Speakers
avatar for Susan Credle

Susan Credle

Chief Creative OfficerLeo BurnettSusan Credle came to Leo Burnett in the fall of 2009, after more than two decades at BBDO, where she rose from “bathroom-break girl” for the agency’s receptionists to EVP/Executive Creative Director. There, Credle reinvented the iconic M&M’s... Read More →
avatar for Bonny Dolan

Bonny Dolan

Managing DirComma MusicBonny Dolan is Managing Director/Executive Producer of Comma. She is a pioneer of branded entertainment, navigating the intersection of advertising agencies and music makers.
avatar for Melissa Etheridge

Melissa Etheridge

In February 2007, Melissa Etheridge celebrated a career milestone with a victory in the “Best Song” category at the Academy® Awards for “I Need to Wake Up,” written for the Al Gore documentary on global warming, An Inconvenient Truth. Over the course of her more than two... Read More →
JP

Jeannette Perez

SVP Sync & Brand PartnershipsKobalt Music Group


Friday March 14, 2014 3:30pm - 4:30pm
Austin Convention Center, Room 12AB 500 E Cesar Chavez St

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