"Stop your tweeting and focus on the game!" Sports stars have incredible power through social media - often more than their club. It is a new frontier of fan and brand engagement - but the rough comes with the smooth and there are hazards as well as opportunities. Performance on the field matters most - so is social a distraction? A hindrance or a help? Brands want athlete affirmation but when the haters have their say, how do you handle it? This panel will look at the correlation between social media performance and performance on the field - including what it's like from the player perspective. This session is part of the brand new SXsports programming at SXSW 2014.
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official listing on sxsw.comhttp://schedule.sxsw.com/2014/events/event_IAP27160
