The way we design and publish content for the web puts all of the focus on the newest material. For many sites, this means that an article only lives for a few hours or days before it is sent to the archives - not nearly long enough to deliver its full value to the publisher and to all the possible readers.
Can this really be the ultimate fate of the content we publish on the web, to be lost 30 clicks deep in the dusty, hidden file cabinets of your site’s archive?
Meet and learn from other publishers who are pushing beyond the blog to learn about the frontiers of multi-platform publishing, better archives, and content merchandising opportunities like ebooks and subscription products.
View
official listing on sxsw.comhttp://schedule.sxsw.com/2014/events/event_IAP18670
