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Monday, March 10 • 12:30pm - 1:30pm
Scientist to Storyteller: How to Narrate Data

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It's uncomfortable for me to admit this: Analysts aren't paid for the elegance of their Python, the resplendence of their R, or even the complexity of their CSV files. But after years of leading social analytics and research teams, and even architecting the platforms they use, I've come to a harsh reality: I and my fellow Analysts are paid for the meeting AFTER the report. The meeting where the C-suite actually remembers what we said, why it was important, and decides to apply it in a business decision.
So join me in a session where we will start from the analog human and work our way back to the digital data. We will unpack the biology, psychology, economics and Freakonomics that make humans tick. We will understand what a data-driven insight truly IS, and how we can help organizations not only understand it, but act on it. We'll talk tools and tips, but most importantly, we'll cover the techniques you can use to become an Agent of Change, rather than just a Janitor of Data.

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avatar for Eric Swayne

Eric Swayne

Prod Mgr/Analytics DirBuzzShiftEric Swayne is the Director of Product Management at MutualMind, a Digital Strategist at BuzzShift and the Founder of DataNarrate, a marketing data consultancy. He is also a pub­lished author in mar­ket­ing and busi­ness, award-winning front-end... Read More →

Monday March 10, 2014 12:30pm - 1:30pm CDT
Four Seasons, Four Seasons Ballroom

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