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Sunday, March 9 • 3:30pm - 4:30pm
Where Are the Fans? What Happened to Traditions?

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Have all the distractions at a game, social media, blasting ‘who let the dogs out’, mascot races, sponsorship contests and t-shirt bazookas replaced traditions. Has this been a bad thing for sporting events, fans and game attendance?
Are fans going from being fans of the team to being fans of the shiny marketing distractions at the game? The traditions and fans at a typical major league event for the NFL or MLB differs drastically compared to that of the European soccer league. During a typical European soccer match fans actually watch the game and breakout out in songs, chants or waves and are not distracted by the marketing glitz found elsewhere.
We will explore if building traditions, spirit and unity are better for a team and the fans. This session is part of the brand new SXsports programming at SXSW 2014.

View official listing on sxsw.com

avatar for Mark Drosos

Mark Drosos

PresLodestone Social MediaMark Drosos is the Founder of Lodestone Social Media, a real-time omni-engagement platform that integrates a brand’s consumer insights and marketing campaigns into a unified omni-channel experience. Lodestone’s platform delivers relevant, real-time content... Read More →
avatar for Mark Pannes

Mark Pannes

Managing DirRaptor Accelerator LLCMD for RaptorAccelerator’s Austin office w/ 20+ years building and revitalizing sports/media businesses in the US, UK and Europe.

Sunday March 9, 2014 3:30pm - 4:30pm
Driskill Hotel, Jim Hogg 604 Brazos St

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