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Sunday, March 9 • 5:00pm - 6:00pm
NHL Revealed: A Season Like No Other

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Fresh off the ice, the National Hockey League, Chicago Blackhawks and Coors Light, share an insider’s perspective of an ambitious 2014-15 NHL season, inaugural Coors Light NHL Stadium Series and Stanley Cup Championship defense on and off the ice. Learn firsthand about the high expectations on- and off- the ice for epic events such as the Coors Light NHL Stadium Series, the incredible under taking by the league to pull off 6 outdoor games in two months and thoughts on where momentum will lead.
This session is part of the brand new SXsports programming at SXSW 2014.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP28616

Speakers
avatar for Adam Dettman

Adam Dettman

Dir, Sports & Ent MktgMillerCoorsAdam is responsible for leading MillerCoors efforts in sports and entertainment marketing inclusive of the NHL league partnership and Coors Light NHL Stadium Series. Before joining MillerCoors, he spent two years at GMR Marketing leading the agency... Read More →
avatar for Brian Jennings

Brian Jennings

Exec VP MktgNHLAs Executive Vice President / CMO, Brian is responsible for the League’s global marketing strategies, including the consumer products licensing and design business that continues to generate more than one billion dollars annually. Jennings also leads the Integrated... Read More →


Sunday March 9, 2014 5:00pm - 6:00pm
Driskill Hotel, Driskill Ballroom 604 Brazos St