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Sunday, March 9 • 12:30pm - 1:30pm
Solo Social: What to Do When You're on Your Own

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Do you ever wish there was a support group for people like you who are solely in charge of an organization’s social media program? Whether you are a social media professional who has been hired by a company to start their program, or a communications professional who has been tasked with “doing social media,” you need someone to talk to. In this session we’ll have some practical conversation about what it means to be solo in social media.
Solo social media professionals are tasked with everything from strategy to day-to-day community management. You’re in charge of writing content, the new internal social network, the external brand, and heaven help you if you haven’t figured out your organization’s strategy for Vine or Instagram video yet. Let’s come together and share our stories about how we make it all work. In the end we might even figure out how and when to say “solo is not enough anymore. I need help.”

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avatar for Liz Gross

Liz Gross

Social Media StrategistGreat Lakes Educational Loan Services IncLiz Gross leads the social media efforts at Great Lakes, one of the four largest student loan servicers in the country. She joined Great Lakes in December 2012 and was tasked with creating a social media strategy and... Read More →

Sunday March 9, 2014 12:30pm - 1:30pm
Courtyard Marriott, Brazos 300 E 4th St

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