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Sunday, March 9 • 11:00am - 12:00pm
Crushing Second Screen: The Ultimate TV Companion

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WWE has been making television history since 1985, when Chairman and CEO Vince McMahon took the gamble of a lifetime on an unprecedented closed-circuit make-it-or-break-it TV event dubbed “WrestleMania.”
Today, WWE continues its rich tradition of innovation by offering fans a whole new way to watch television—from inside the official WWE App. With more than 8 million downloads across iOS and Android devices, the WWE App syncs to WWE’s weekly television programs to deliver an unparalleled “second screen” experience.
How does it work? Is it driving engagement? Tune-in? Conversion? In this panel, we explore the successes (and failures) of WWE’s innovative Second Screen product – one that is measurably the most active and engaging companion TV experience available for any episodic program on television today.
Join the panel to learn from WWE’s hits and misses, and discover the template for creating a “best in class” interactive second screen experience. This session is part of the brand new SXsports programming at SXSW 2014.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27227

Speakers
avatar for John Cena

John Cena

WWE SuperstarWWEJohn Cena, whether he knew it or not at the time, started grooming himself for a career in sports entertainment at the age of four when he made his first championship belt out of computer paper in his West Newbury, MA home. Cena's WWE debut in June 2002 was an accomplishment... Read More →
avatar for Stephanie McMahon

Stephanie McMahon

Chief Brand OfficerWWEStephanie McMahon was named Chief Brand Officer in December 2013 and is responsible for leading WWE’s efforts to further enhance its brand reputation among key constituencies including advertisers, media, business partners and investors. Stephanie serves as... Read More →
avatar for Perkins Miller

Perkins Miller

EVP, Digital MediaWWEPerkins is Executive Vice President, Digital Media for WWE, a global, family-friendly entertainment company.


Sunday March 9, 2014 11:00am - 12:00pm
Driskill Hotel, Driskill Ballroom 604 Brazos St

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