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Monday, March 10 • 3:30pm - 4:30pm
Whittle Down, Meet Up

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The idea is hidden in there somewhere; a little creative whittling will reveal it. Successful content employs wholly-formed, multi-tiered concepts that communicate their messages with impressive efficiency. No doubt it most always takes some creative whittling to arrive at this efficiency. It makes no difference what facet of media you spend your days in; the constant in anyone that looks at your ultimate product is that person doesn't have time to look at your ultimate product. Create time. A short and powerful message will open up psychological real estate, leaving your audience thirsty for more. Meet up with like-minded, clutter cutting, creative professionals to engage and delight in the power of pointed communications, online and off.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP994862


Monday March 10, 2014 3:30pm - 4:30pm CDT
Proof Annex, Proof Annex

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