Loading…
It’s not  2014 anymore. Visit Sched’s 2015 Austin Guide =>

Saturday, March 8 • 9:30am - 10:30am
How to Monetize the 2nd Screen Evolution

Sign up or log in to save this to your schedule and see who's attending!

Let's face it, watching TV with a 2nd screen has become a way of life for the avid media consumer. Join Greg Consiglio, Viggle's President & Chief Operating Officer, and Jesse Redniss, Chief Strategy Officer at Mass Relevance, as they discuss how TV networks, brands and 3rd party apps are profiting from this evolving consumer experience. What impact does 2nd screen have across subscription-based businesses, advertising, virtual currency, sponsorships and e-commerce? Where are the players in this space seeing the ROI? Learn about some second screen case studies and best practices that have a winning formula. Sponsored by Viggle.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27050

Speakers
avatar for Gregory Consiglio

Gregory Consiglio

Pres & COOViggle IncGreg Consiglio
avatar for Jesse Redniss

Jesse Redniss

Chief Strategy OfficerMass Relevance IncJesse Redniss is an Emmy-nominated entertainment executive who has been setting trends for multi-screen, digital brand building, creative development and marketing for the past 14 years. As Chief Strategy Officer at Mass Relevance, he develops... Read More →


Saturday March 8, 2014 9:30am - 10:30am
Hilton Austin Downtown, Salon E 500 E 4th St

Attendees (0)