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Saturday, March 8 • 12:30pm - 1:30pm
You Got Them to Do What? Behavior Change in Health

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Behavior change is hard. Doctors, trainers and clinicians have struggled for years to get people to take their medication, track what they eat, and increase their physical activity. And it's failed.
While behavior change is hard, design makes it easier. New approaches and products have lead to deep and sustained engagement, helping people live better.
This isn't a high-level discussion about the importance of design. Instead, you'll hear about the hard tradeoffs which lead to successful exits and the expensive mistakes which can spell the end of an effort. Learn how to optimize for engagement and empathy, in partnership with government initiatives, and how to do it all in the increasingly-regulated environment of consumer health.
Panelists have focused on driving behavior change while building products and companies, bridged the gap between clinical and consumer perspectives in health, and worked on technology issues for the White House.

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avatar for Ryan Panchadsaram

Ryan Panchadsaram

Sr Advisor to the US CTO at the White HouseThe White HouseRyan Panchadsaram, a senior advisor to the U.S. Chief Technology Officer at the White House, works with the Office of the National Coordinator of Health IT and the Department of Veterans Affairs on Blue Button. This initiative... Read More →
avatar for Andrew Rosenthal

Andrew Rosenthal

Business Dev, UPJawboneAndrew J. Rosenthal leads business development for the UP health and wellness product from Jawbone. He previously was Chief Strategy Officer at Massive Health (acquired by Jawbone, 2012). Rosenthal graduated from Harvard Business School, and the University of... Read More →
avatar for Yifan Zhang

Yifan Zhang

CEO & Co-FounderPact IncYifan Zhang is the CEO and Co-Founder of Pact, a fitness app that gives you cash rewards for living healthy, paid for by members who don't! She has been featured on Entrepreneur Magazine, CNBC and Kiplinger's, and was previously named "Boston's Most Impressive... Read More →

Saturday March 8, 2014 12:30pm - 1:30pm CST
Hilton Austin Downtown, Salon F

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