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Tuesday, March 11 • 12:30pm - 1:30pm
Rejecting Mandated Fashion Trends of Mass Culture

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The fashion industry can give thanks to the recent leaps and bounds of technology and production for making fast fashion possible. But while fast fashion brings fast commerce, it’s come at a cost to individual style and quality (not to mention social and environmental costs). Because the signatures of personal style – clothing, home goods and the like – are now made in mass, it’s become virtually impossible for consumers to express their individuality among a sea of clones. Has the homogenization of fashion reached a tipping point? Are consumers no longer willing to compromise quality of product or individual style for a cheaper cost? This panel will address how forward-thinking retailers and new online players like Redbubble, Scoutmob and Fab.com are changing the game of fast fashion and mass consumerism, giving independent designers a platform to reach people on a global scale while putting the power of choice and individualism in the hands of both creator and consumer.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26550

Speakers
avatar for John Frechette

John Frechette

OwnerMADEJohn Frechette is the owner of MADE, a brick and mortar family of shops in Wyoming. Working with 130+ artists MADE focuses on handmade functional art.
avatar for Martin Hosking

Martin Hosking

RedbubbleMartin Hosking is Founder and CEO at Redbubble, an online marketplace helping over 250,000 artists reach over 10 million sets of admiring eyeballs each month. A creative writer and art lover at heart, he started the company in 2006 with the vision of creating a global platform... Read More →
avatar for Michael Tavani

Michael Tavani

Co-FounderScoutmobMichael is Scoutmob co-founder and head of product. Scoutmob is a venture-backed & nationally recognized local mobile company that was named one of the top apps in all categories by Wired and Mashable and one of the country's most promising companies by Forbes.Michael... Read More →
avatar for Shannon Whitehead

Shannon Whitehead

Sustainable Apparel ConsultantSustainable Apparel ConsultingShannon Whitehead is a sustainable apparel consultant, columnist for the Ethical Fashion Forum and board member of Fashion Revolution Day USA. In 2010, she co-founded {r}evolution apparel, a sustainable clothing company for... Read More →


Tuesday March 11, 2014 12:30pm - 1:30pm
Hyatt Regency Austin, Texas Ballroom 1-4 208 Barton Springs Rd

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