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Wednesday, March 12 • 2:00pm - 3:00pm
The Insights Evolution: Why Only Obsessing About Music Sales is Holding You Back

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The days of counting CD sales to measure an artist’s success are long gone. The number of options that are available for people to listen to and engage with their favorite artists has skyrocketed in the past five years, bringing music consumption to an all time high. The landscape is continuously evolving and as a result, so must the definition of success. Sales, radio airplay and streaming activity are connected, and the industry can better utilize these relationships to measure success.

View official listing on sxsw.com

avatar for David Bakula

David Bakula

SVP Client DevNielsen Entertainment

Julanne Schiffer

SVP Insights & AnalyticsNielsen Entertainment
avatar for Lisa Worden

Lisa Worden


Wednesday March 12, 2014 2:00pm - 3:00pm
Austin Convention Center, Room 12AB 500 E Cesar Chavez St

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