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Monday, March 10 • 9:30am - 1:30pm
Expansion Through Ecosystems

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ATTENTION: You must signup in advance to attend this workshop. You will need to have a valid SXSW badge, and an activated SXsocial account. To reserve your seat, please go here: https://sup.sxsw.com/schedule/IAP24279
Ecosystems are critical when exploring new market opportunities, or seeking to expand or diversify an existing market. Value in an ecosystem is created not only by driving adoption for your products and services, but by driving demand and “coopetition” from the entire ecosystem. When parties in an ecosystem collaborate to expand the entire pie rather than just their slice, growth occurs faster and everyone benefits as a result. Ecosystem strategy helps you determine the options available to your business to make this growth happen.
In the future, the ecosystems that you participate in become your business.
Few companies will successfully operate in isolation. If you don’t actively identify and plan for opportunities to shape that ecosystem, often in collaboration with others, you may fall behind.
This collaborative 4-hour workshop will simulate the ever-changing nature of ecosystems as you work with others to stay viable in the marketplace.
Key takeaways:
How do you start envisioning potential strategies within the ecosystems that you participate in?
Why is it important to consider dynamic ecosystems as a lever for your company’s growth?
45 minutes: Introduction
15 minutes: Break/Assemble into groups
30 minutes: Ecosystem Mapping
15 minute: Break
60 minutes: Market Innovation
15 minutes: Break
30 minutes: Refinement & Lessons Learned
30 minutes: Share-out Results
- None.
What to Bring:
- Pen and markers.

View official listing on sxsw.com

avatar for Diego Depetris

Diego Depetris

Sr StrategistfrogAs a Senior Strategist at frog, Diego focuses on performing market and consumer research to identify business opportunities that inform design and developing business models and strategies to deliver new products and services to market. He has worked with multidisciplinary... Read More →
avatar for Patrick Kalaher

Patrick Kalaher

AVP & Chief Architectfrog
avatar for Steve Selzer

Steve Selzer

Assoc Creative DirfrogSteve is an Associate Creative Director at frog in San Francisco. He works with individuals and organizations to imagine and create new products, services, strategies, and social value.
avatar for David Sherwin

David Sherwin

Sr Interaction DesignerfrogDavid Sherwin is an interaction designer and creative director with a depth of expertise in developing compelling solutions for challenging business problems. He works as an Interaction Design Director at frog, a global innovation firm, where he helps to... Read More →

Monday March 10, 2014 9:30am - 1:30pm CDT
AT&T Conference Center, Classroom 102

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