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Monday, March 10 • 1:00pm - 1:15pm
Creepy to Cool: Fine Lines in Audience Analytics

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It’s a fine line that marketers can cross in the new era of big data analytics. You can go from “cool” to “creepy” in a blink of an eye if you don’t truly know who you are targeting. And, if they don’t know they are being targeted by you, it can result in disaster. In this energetic and interactive session, we’ll explore the current industry trends in media & entertainment and address the technology and talent barriers marketers face as they work to engage audiences as individuals. We’ll also debate the order of the steps organizations are taking in their analytics journey to discover insights and drive relevance. We’ll ask: where do YOU see “predictive” fitting into the journey and how do you define that particular step? Got an answer? Then interrupt me and let’s see what happens.

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avatar for Graeme Noseworthy

Graeme Noseworthy

Strategic Messaging Dir, Big Data for Mktg, Media & EntIBMGraeme Noseworthy is a marketer on a mission. Graeme’s sole focus is to develop and deliver the messaging and marketing that demonstrate the value that IBM Watson Foundations delivers to digital marketing, media & entertainment... Read More →

Monday March 10, 2014 1:00pm - 1:15pm CDT
Austin Convention Center, Ballroom E

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