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Tuesday, March 11 • 12:30pm - 1:30pm
The Neurochemistry of Brand Love

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Blood, brains & biochemistry. How can human physiology inform the next generation of marketing and effective storytelling in the digital world? Explore the latest science from the emerging field of neuromarketing and what it means for the future of brands. Join world-renowned neuroeconomist Dr. Paul Zak and INNOCEAN USA's Uwe Gutschow as they explore what human physiology tells us about a consumer’s ability to connect with brands. Dr. Zak and Uwe will explain how brands willing to dive into the world of neuroscience, economics, biology and psychology will see a rise in the bottom line. An on-stage illustration will show the powerful effect branding has on the human body.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21838

Speakers
avatar for Uwe Gutschow

Uwe Gutschow

VP Digital & Engagement StrategyINNOCEAN USAFirst computer: ZX Spectrum 48k Language: BASIC Favorite toys: Leap Motion, Arduino Uno, Printrbot jr, Makey Makey
avatar for Dr Paul Zak

Dr Paul Zak

FounderThe Center for NeuroeconomicsPaul Zak Founder, The Center for Neuroeconomics Author, The Moral Molecule



Tuesday March 11, 2014 12:30pm - 1:30pm
Omni Downtown, Capital Ballroom 700 San Jacinto

Attendees (0)