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Sunday, March 9 • 12:30pm - 1:30pm
Latinas As New Leaders in Tech Innovation

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New census data reports the population size of Texas Hispanic K-12 students (2,325,000) is greater than the total population of the State of New Mexico (2,082,224), as well as fifteen other states. The Latina point of view is no longer a minority one. Latinitas and its panel partners can discuss the true sleeping giant – Latina females as a demographic of technology consumption and innovation. How do you approach and engage the leading demographic on Tumblr, the fastest growing population on Twitter who happens to be the biggest consumer of lipstick, and frankly will be determining marketing trends for consumables overall for the next 50 years. The days of what Whites males 18-35 want are being usurped by a larger, different influencer. Hear what she has to say from representatives from Latina generated digital media, marketing experts and social media professionals.
This Latinos in Tech session at the Holiday Inn is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com

avatar for Byrdie Franco-Rocha

Byrdie Franco-Rocha

DirLATISMByrdie Franco-Rocha is a marketing professional in the San Antonio area with ten years of expertise in sponsorship management, community outreach and social media consulting. She serves as a director for the Dallas/Fort Worth chapter of LATISM and is also the Strategic Partnerships... Read More →

Laura Donnelly Gonzalez

Founder, COOLatinitas Magazine• A book publicist for 8 years in New York City, Laura Donnelly Gonzalez co-founded Latinitas magazine and outreach as a masters student at UT Austin. As the COO, she manages the production of Latinitas’ magazine, program outreach and resource development... Read More →

Leslie Leal-Gauna

Partner and Co-FounderMuse Communications/Quantasy

Sunday March 9, 2014 12:30pm - 1:30pm
Holiday Inn Town Lake, Lantana Ballroom 20 N IH 35

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