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Monday, March 10 • 9:30am - 10:30am
Hashtag Intervention: Why #BlackGirlsRun

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In 2009, Toni Carey and Ashley Hicks created Black Girls RUN! ® to tackle the growing obesity epidemic in the African American community. The mission of BGR! is to encourage black women to make fitness and healthy living a priority. The organization’s presence on multiple social media sites has generated a name-turn-hashtag with a life of its own, becoming what could be viewed as one of the most successful public health interventions we've seen to date. Not only does the hashtag #blackgirlsrun clearly define an audience and behavior, it also serves as a link to online communities of support, motivation, and empowerment for women. This panel will examine how black women are engaging with social media to exchange news, tips, and support for each other on their quest to become healthier, happier women offline. Additionally, members of the BGR! team will discuss how being culturally specific in their mission and social marketing has contributed to their success.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19738

Speakers
avatar for Toni Carey

Toni Carey

Chief Pavement OfficerBlack Girls RUNToni Carey is the cofounder of Black Girls RUN!, a national running organization that has been tackling the growing obesity epidemic in the United States since 2009.
avatar for Felicia Harris

Felicia Harris

Doctoral Intern for New MediaUniversity of GeorgiaFelicia Harris is a health reporter from Columbus, Ga., carving a space in the academy. While pursuing her master’s degree in health and medical journalism, she developed a keen interest for digital storytelling and the use of social... Read More →
avatar for Ashley Hicks

Ashley Hicks

Chief Visionary OfficerBlack Girls RUNAshley Hicks is the cofounder of Black Girls RUN!. The organization is a national running organization that encourages women to get up and be active. The group was started in 2009 and now has grown nationwide to inclde 60k+ members.



Monday March 10, 2014 9:30am - 10:30am
Sheraton Austin, Capitol EFGH 701 E 11th St

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