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Tuesday, March 11 • 11:00am - 12:00pm
Actionable Gamification - Beyond Points & Badges

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While talks on theory and the promise of Gamification run rampant, very few of them provide the necessary tools to turn knowledge into action that deliver a strong Return on Investment for companies. As a Gamification Pioneer and International Keynote Speaker (including regular guest lecturing at universities such as Stanford University), Yu-Kai Chou explains the reason why so many gamification campaigns fail and introduces the Complete Gamification Framework: Octalysis to use as a tool to implement Gamification design for any process. Octalysis is based on the premise that just having “game elements” does not necessarily make something fun, which is why most games are not successful. Instead of focusing on game elements like PBLs (Points, Badges, and Leaderboards), Octalysis breaks down motivation into 8 Core Drives that compel and motivate people to engage and learn through game techniques.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20636

Speakers
avatar for Yu-kai Chou

Yu-kai Chou

PartnerEnterprise Gamification ConsultancyYu-kai Chou is a Gamification Pioneer (since 2003), International Keynote Speaker and Occasional Guest Lecturer for Stanford University. He is consistently rated a Top 3 Gamification Guru in the world (by UK-Based Leaderboarded), and is a... Read More →



Tuesday March 11, 2014 11:00am - 12:00pm
Austin Convention Center, Ballroom A 500 E Cesar Chavez St

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