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Thursday, March 13 • 3:30pm - 4:30pm
Direct to Fan: Showing the Love Brings the Love

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How does the artist stay connected to fans beyond posting to their Facebook page or meeting people after a show at the merch table? One answer is to focus on the super-fan, the ones that know all about the artist, go to every show, and are rabid for personal attention. What does an successful direct-to-fan approach look like? Why does it work?

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avatar for Tim Bierman

Tim Bierman

Mgr, Ten ClubPearl Jam/Ten ClubTim Bierman has managed the Ten Club since 1998. In those 15 years, he has taken an enthusiastic, start-up fan club and steered it toward a fiscally viable example of what a fan organization can be in today's volatile music industry climate.
avatar for Tadd Crayton

Tadd Crayton

GMModlifeTadd Crayton is the General Manager of Modlife, an online and digital platform helping the likes of Pearl Jam, Nine Inch Nails, blink-182 and Kanye West manage, service and monetize their brands with direct-to-fan initiatives. Prior to Modlife, Tadd was the General Manager... Read More →
avatar for Kevin Wortis

Kevin Wortis

Dir of Label SvcsGirlie Action Media & MarketingKevin Wortis, a 25-year music industry veteran, worked for years as a booking agent, artist manager and label head before co-founding and running the pioneering label services company World's Fair. Since March of 2011 when Wortis brought... Read More →

Thursday March 13, 2014 3:30pm - 4:30pm CDT
Austin Convention Center, Room 13AB

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