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Tuesday, March 11 • 9:30am - 10:30am
Ads, Passion & Party Crashing with Bob Thacker

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Bob Thacker is one of the most respected marketers in the country, a driving force behind bringing Michael Graves to Target, and OfficeMax's Elf Yourself and “A Day Made Better."
Working on both sides of the agency/client line, Bob has maintained a level of energy and enthusiasm that would put most jaded 20-somethings to shame, though he usually ends up bringing them along for the ride.
Bob doesn’t just sell you an idea, he helps you find yourself in it, and then shows you how to act. A proponent of making news and not ads, Bob is a master of helping brands discover human ways to interact with people and a firm believer that the best ads don’t just send people to stores, they drive people to each other.
As he often says, “All advertising is party crashing, so if you’re going to crash the party, bring a bottle of wine."
In an interview with Dan Khabie, cofounder and CEO of WPP agency Digitaria, Bob speaks on the industry, good ads, passion, people and reinvention.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22244

Speakers
DK

Dan Khabie

CEODigitaria InteractiveDan Khabie is the CEO and co-founder of Digitaria, founded in 1997. From an original staff of 8, Digitaria now employs more than 250 professionals and is among the most highly regarded digital design, strategy, technology, marketing and data firms in the U... Read More →
BT

Bob Thacker

Exec DirAdopt a ClassroomBob Thacker is executive director of AdoptAClassroom.org, a national nonprofit that supports student success by empowering teachers with funds to purchase needed classroom supplies.



Tuesday March 11, 2014 9:30am - 10:30am
Omni Downtown, Longhorn 700 San Jacinto

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