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Monday, March 10 • 12:30pm - 12:50pm
The Passion Conversation & Word of Mouth Marketing

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If you think you are in the marketing business, think again. You’re in the people business. It’s people not products and not programs that drive sales. It’s people who make an unknown brand known. It’s people who work together to turn causes into crusades. It’s people who have the mouths word-of-mouth refers to.
Using a mash-up of wonky academic research with practical and inspirational real-world case stories, recognized marketing expert John Moore (from Brains on Fire) will discuss how to get people to fall passionately and madly in love with a brand, organization or cause.
John’s book reading session will draw heavily from concepts and stories shared in THE PASSION CONVERSATION: Understanding, Sparking, Sustaining Word of Mouth Marketing (Wiley, Sept. 2013).

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20131


Monday March 10, 2014 12:30pm - 12:50pm CDT
Austin Convention Center, Ballroom G

Attendees (0)