Are today's rewards programs actually building consumer loyalty or are we simply preconditioned to act/react based on last year's model around some trending buzzword? Loyalty needs to be more than this…collectively, we can change this broken course.
A collaboration of voices that can influence what loyalty means in today’s socially driven environments, and is there magic pixie dust that makes one loyal to certain brands and not others?
Together, we can #changeloyalty
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official listing on sxsw.comhttp://schedule.sxsw.com/2014/events/event_IAP18128