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Sunday, March 9 • 3:30pm - 4:30pm
Ingenuity: Hackathon Uncovered

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We're now living in the collaboration economy where the values of shared ownership and open access to ideas are celebrated. Yet, how many major brands openly promote hacking into their products to make them better? Boing Boing and Ford partnered to invite creators, tinkerers and makers to play around with Ford's OpenXC platform to create "hacks" all in the name of Ingenuity. Hackers created art, music, and even some practical innovations, out of the data from the car. Come get a peek behind the scenes of an event where technology and culture collided and ingenuity-inspired content was the by-product.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26505

Speakers
avatar for Liz Boone

Liz Boone

VP, Category Lead Dev AutosFederated Media PublishingLiz Boone is Federated Media Publishing's VP, Category Lead - Automotive. Prior to joining FMP, Liz was the Global Director, Digital and Social Engagements for General Motors. At GM, Liz had the responsibility for developing cross–channel... Read More →
avatar for Mark Frauenfelder

Mark Frauenfelder

FounderBoing BoingMark Frauenfelder is the founding editor-in-chief of MAKE magazine, the founder of Boing Boing (boingboing.net), and editor-in-chief of Cool Tools. He was an editor at Wired from 1993-1998, the founding editor of Wired.com, and is the author of seven books. His latest... Read More →
avatar for Eric Mcclellan

Eric Mcclellan

Exec Creative Dir, Global ContentTeam DetroitOver two decades of award-winning, business-building campaigns has made Eric McClellan a respected creative leader for many of the world’s most sought after brands. From “It’s a Big Country Someone’s Gotta Furnish It” for IKEA... Read More →
avatar for David Pescovitz

David Pescovitz

Co-Editor/Managing PartnerBoing BoingDavid Pescovitz is co-editor/managing partner of Boing Boing. He is also a research director at Institute for the Future and ordained minister of the Universal Life Church.



Sunday March 9, 2014 3:30pm - 4:30pm
Omni Downtown, Lone Star 700 San Jacinto

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