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Monday, March 10 • 11:00am - 11:15am
Increase Sales with a Sonic Logo

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Sound is the second most memorable sense, after smell. Is your company/brand/video taking advantage of this, or focusing solely on the visuals?
Using sound in your media, whether it's a 2-second logo, a jingle or a film score, will set the tone for your consumers and viewers in addition to communicating a very powerful message to them: that you know what they want and can provide it.
How the heck is that possible? Especially in 2 seconds?
Working with someone who creates sonic logos is easier than you may think... in fact, I'll cover it in 12 minutes!
Getting clear on your auditory identity is just as important as your visual identity as a brand and is a powerful way to establish the following:
1) Memorability: They will remember you when heard again, and brand familiarity translates to sales.
2) Your Message: What do you want to express?
3) Emotion: You can tell customers how to feel while at the same time defining your brand.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22009

Speakers
avatar for Cheryl Engelhardt

Cheryl Engelhardt

Founder/ComposerCBE MusicCheryl is a composer, singer/songwriter, speaker and author. She has composed for the moving image since the age 5 when she would play the piano while watching cartoons on mute. Today, using extensive musical composition training and serious tech chops, Cheryl... Read More →



Monday March 10, 2014 11:00am - 11:15am
Austin Convention Center, Ballroom E 500 E Cesar Chavez St

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