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Saturday, March 8 • 9:30am - 10:30am
Mobilizing Communities in Times of Crisis

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It’s hard to face the tragedies of the past year—Newtown, the Boston Bombing, Oklahoma Tornado and the Prescott Hotshots Wildfires. In the immediate aftermath, Americans are increasingly turning to Facebook, Twitter and social networks for news and comfort. It is critical that brands and organizations have real-time reactions in these spaces, both to promote relevant conversations and impede irrelevant ones.
Hear from marketers who all found themselves crafting in-the-moment content to address tragedies and found a way to funnel the heightened attention into positive action and results. Learn what your organization can do in advance of a disaster to lay the groundwork for an immediate-- and appropriate-- response. Hear how major disaster relief organizations are creating tech and advertising tools to provide immediate action.

View official listing on sxsw.com


Shayne Adamski

Sr Mgr of Digital EngagementFEMAShayne Adamski does digital engagement strategy & communications at FEMA and is a creative guy, former volunteer firefighter, swimmer, and a charity: water fan. To view his resume and portfolio please visit: http://shayneadamski.com/
avatar for Michael Bellavia

Michael Bellavia

CEOHelpsGoodMichael Bellavia is an Emmy winning producer and digital marketing executive. As the CEO of both HelpsGood, a social media agency, and Animax, a production company, Michael helps create and improve their content creation and marketing strategies. Launched in 2011, HelpsGood... Read More →
avatar for Pete Giencke

Pete Giencke

GIS Data EngineerGoogle Crisis ReponseAs a member of Google's Crisis Response team, Pete helps lead its product-level work, including Google Crisis Map, and serves as an Incident Commander when the team activates for a response. Since joining Google in 2008, Pete has contributed to... Read More →
avatar for Paula Veale

Paula Veale

EVPAd CouncilAs Executive Vice President of Corporate Communications, Paula oversees internal and external communications for the organization’s more than 50 public service campaigns as well as the Ad Council brand. Led by Paula, the PRISM (public relations, interactive and social... Read More →

Saturday March 8, 2014 9:30am - 10:30am CST
Sheraton Austin, Capitol EFGH

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