Loading…
It’s not  2014 anymore. Visit Sched’s 2015 Austin Guide =>
Back To Schedule
Saturday, March 8 • 3:30pm - 4:30pm
In Defense of Inventors: Yes, We Make Shit

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

So you want to be an inventor? You have the talent, means and desire to make things. Maybe you have even invested in the right paintbrushes, digital programs, circuit boards and power tools? But wait...agencies are in the business of marketing, not inventing.
Enter the skeptics, lambasting agencies for throwing around "invention" and "IP" as buzzwords that do more to seem inventive than to be inventive. Sure, they've seen the liquor brands and the games, but they still question - can agencies really pivot away from billable hours and client revenue streams to make invention real?
The time has come for agencies to defend their titles as inventors.
Kirshenbaum Bond Senecal + Partners (kbs+) will take the stage in defense of agencies everywhere, charging the debate, and stepping up to prove once and for all that agencies can go from concept to market and finally make more than conversation.
Join the debate and the movement to make shit really happen.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23700

Speakers
avatar for Ed Brojerdi

Ed Brojerdi

Pres Co-Chief Creative OfficerKBS+PEd Brojerdi President & Co-Chief Creative Officer
avatar for Matt Powell

Matt Powell

Exec Dir of Creative TechKBS+PMatt Powell is the Chief Information Officer of Kirshenbaum Bond Senecal + Partners (kbs+). As the leader of the agency's digital and technology practice, Matt plays a key role in driving the agency's invention culture and bringing invention to life for... Read More →


Saturday March 8, 2014 3:30pm - 4:30pm
Omni Downtown, Austin 700 San Jacinto

Attendees (0)