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Friday, March 7 • 3:45pm - 4:00pm
How to Spot a Liar...with Data

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Can you use data to spot a liar? The answer may not be found in what a person says, but rather in how he/she says it. Prepared liars are always conscious about their spoken content and details, but often overlook the words around the edges and their non-verbal communication.
Looking at the latest innovative work and emerging science out of Quantified Impressions labs, I will demonstrate how you can use data and analytics to spot a liar and share science-based language and delivery components to evaluate the degree of trustworthiness of a speaker.
I will run 3 scenarios where I will provide analytics around individuals and show how their presentation patterns can help determine their degree of trustworthiness.
As one of 3 examples, I will show how Lance Armstrong moved his truth language components by 74% from his interview in 2005 with Larry King to his admittance of guilt interview with Oprah in 2013.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21492

Speakers
avatar for Noah Zandan

Noah Zandan

CEOQuantified ImpressionsNoah Zandan (@nzandan) is the CEO and co-founder of Quantified Impressions, a leading enterprise language management firm. Quantified Impressions works with Fortune 500 companies, global law firms, TED, and academic institutions to transform communications... Read More →



Friday March 7, 2014 3:45pm - 4:00pm
Austin Convention Center, Ballroom E 500 E Cesar Chavez St

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