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Monday, March 10 • 3:30pm - 4:30pm
Digital Engagement & the Conscious Consumer

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ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP27053
Media companies and marketers have paid a lot of attention recently to the so-called “Conscious Consumer,” and with good reason. Globally, 2/3 of consumers prefer to patronize businesses that support social causes or their communities; nearly that many prefer to work for and invest in such companies. In the U.S. alone, the conscious consumer category represents an estimated 41 million adults and $290 billion in consumer spending. People increasingly claim they would pay more for ethically produced products and take a pay cut to work for companies whose values align with their own.
Nowhere has this trend been more apparent than in the digital space, where content companies, social media platforms, and commerce brands have all found innovative ways to engage conscious consumers.
Our panel will bring leaders from these companies together to discuss what has worked – driving positive social actions as well.
Sponsored by Participant Media.

View official listing on sxsw.com

avatar for Patrick Cooper

Patrick Cooper

Dir of Web & EngagementNPRPatrick Cooper is director of Web and engagement at NPR, the leading provider of non-commercial news to the American public. Cooper oversees product strategy and Agile development of NPR’s website, digital CMS, social media, and podcasts. Working closely... Read More →

Scott Roesch

SVP TakePart.comParticipant Media LLCScott Roesch, SVP, TakePart.com – Inspired by Participant Media’s philosophy that “a story well told can change the world,” TakePart is a leading source of socially relevant news and entertainment, and opportunities for consumers to take... Read More →

Ken Weber

Exec DirZynga.orgKen Weber serves as Executive Director of Zynga.org, a nonprofit organization working to promote and facilitate the use of social games for social impact. Ken is responsible for harnessing the generosity of Zynga’s 300 million monthly active players to generate... Read More →

Monday March 10, 2014 3:30pm - 4:30pm CDT
Wanderlust, Wanderlust

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