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Monday, March 10 • 11:00am - 12:00pm
How Elizabeth Warren Built Her Grassroots Army

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In 2012, consumer advocate and Harvard Law professor Elizabeth Warren built the strongest grassroots digital program in Senate history. The Massachusetts Senate campaign raised more money from small-dollar online donors than any Senate campaign ever, and built an online-to-offline field program that knocked on more doors than any other campaign in Massachusetts history.
Key members of Senator Warren’s campaign leadership will discuss how they built this historic digital grassroots program, what made their program different from other campaigns, and explain lessons learned for 2014 campaigns and beyond.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23462

Speakers
avatar for Amanda Coulombe

Amanda Coulombe

Statewide GOTV DirElizabeth Warren for MAAmanda Coulombe has spent more than a decade working in field and get out the vote (GOTV) operations on local, state, and national campaigns. Most recently she served as Statewide GOTV Director for both Senator Elizabeth Warren and Senator... Read More →
avatar for Mike Firestone

Mike Firestone

Field DirElizabeth Warren for MAMike Firestone has worked on state and national campaigns for more than a decade, particularly for progressive and women candidates. Most recently, he served as Field Director for Elizabeth Warren’s winning U.S. Senate campaign in Massachusetts.
avatar for Lauren Miller

Lauren Miller

Digital DirElizabeth Warren for MALauren Miller is a senior director at Bully Pulpit Interactive, the largest digital marketing firm of the Democratic Party. Lauren advises much of the firm’s political work, in addition to overseeing broader communications and fundraising progr... Read More →
MM

Mindy Myers

Chief of Staff/Campaign ManagerUS Senator Elizabeth Warren/Elizabeth Warren for MAMindy Myers is an experienced leader with a successful record managing tough Senate races. During the 2012 campaign cycle, she managed Elizabeth Warren's historic Senate campaign in Massachusetts, and... Read More →



Monday March 10, 2014 11:00am - 12:00pm
Austin Convention Center, Room 10AB 500 E Cesar Chavez St

Attendees (0)