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Saturday, March 8 • 5:00pm - 6:00pm
How 4-Stars Become $400: Turning Reviews to Sales

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Reviews proliferate across the web - from purchase-based hubs, to collected aggregations of millions of products, to marketers' own websites. Consumers are talking about brands, about products, about what they love, and about what they hate. This Core Conversation explores how to harness the power of the consumer voice and translate it into sales from new customers, loyalty with the customers you already have, and overall relationship building with consumer feedback as the starting point. In a time where a customer opinion can make or break the state of a business, what are strategies and tactics to convert all the talk into purchases? What are the differences in earnings potential from consumer reviews versus editorial endorsements or paid advertising? Find out from successful marketing professionals who help facilitate the conversion and work with brands that are starting to explore and monetize the vast potential of online reviews. Never stop at 4 stars: #4to400

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21076

Speakers
avatar for Aydin Acar

Aydin Acar

CEOInfluensterAydin Acar Co-Founder and CEO Influenster, Inc.
avatar for Elizabeth Scherle

Elizabeth Scherle

Co-Founder & CEOInfluensterElizabeth Scherle Co-Founder and President Influenster, Inc.



Saturday March 8, 2014 5:00pm - 6:00pm CST
Hilton Austin Downtown, Room 616AB

Attendees (0)