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It’s not  2014 anymore. Visit Sched’s 2015 Austin Guide =>

Sunday, March 9 • 1:40pm - 2:00pm
Book Signing - Erica Grieder

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Erica Grieder will appear at the SX Bookstore to sign copies of "Big, Hot, Cheap, and Right: What America Can Learn from the Strange Genius of Texas".

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_OE03048