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Saturday, March 8 • 11:00am - 12:00pm
Startup Opportunity Evaluation

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Imagine if you could predict whether a startup was likely to succeed, before investing considerable time and money to build and test even a minimally viable product. Many of the biggest challenges are predictable and their burden upon your startup can be avoided by asking the right questions from the beginning.
In this talk, Neal Cabage and Sonya Zhang PhD, the authors of The Smarter Startup, present a conceptual framework for systematically identifying and evaluating business opportunities against a matrix of known reasons for startup success and failure. This open source framework leverages knowledge from both academia and the real world, enabling entrepreneurs to better evaluate opportunities and investors to better anticipate a startup's challenges.

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avatar for Neal Cabage

Neal Cabage

AuthorThe Smarter Startup

Sonya Zhang

ProfCal Poly Pomona UniversitySonya is a Professor of Computer Information Systems at the College of Business Administration, Cal Poly Pomona. She holds a PhD in Information Systems and Technology from Claremont Graduate University, an M.S. in Computer Science, and an MBA from Illinois... Read More →

Saturday March 8, 2014 11:00am - 12:00pm
Hilton Austin Downtown, Salon E 500 E 4th St

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