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Saturday, March 8 • 3:30pm - 4:30pm
Hacking 4 Good: Unlock the Mind & Change Behavior

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Obesity. Excessive energy consumption. HIV/AIDs prevalence.
Many of the most frustrating, seemingly intractable problems of the 21st century are driven by human behavior. To address these challenges, we’ll need to understand, at the most basic level, why people do the things they do. Why do people choose to eat that 14th Slim-Jim? To sit on the couch instead of exercising? To engage in unprotected sex? Understanding the answers to these questions can help us build solutions to society’s - and even our own - toughest problems.
Our panel discusses low-cost, simple interventions, or ‘nudges,’ that both government and private organizations use to impact behavior through changing the context in which individuals make decisions. We bring together ‘nudging’ experts with diverse experiences to examine the power of nudges, discuss where and how they are being implemented in the public and private sectors, and engage in an interactive debate over the ethics of nudging in each of these realms.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23690

Speakers
avatar for Jitinder Kohli

Jitinder Kohli

Sr FellowCenter for American Progress
avatar for Anna Mohan

Anna Mohan

Deloitte
avatar for Jonathan Zinman

Jonathan Zinman

Dir/ ProfessorInnovations for Poverty Action / DartmouthJonathan Zinman is Professor of Economics at Dartmouth College, and Director of the U.S. Household Finance Initiative of Innovations for Poverty Action. He also serves as a member of the Consumer Advisory Council to the Federal... Read More →


Saturday March 8, 2014 3:30pm - 4:30pm
Sheraton Austin, Capitol EFGH 701 E 11th St