The central problem facing many businesses today is not a lack of data, but a lack of a clear vision and actionable roadmap for what to do with the data. This is particularly the case for social data. Over the past few years, the attitude towards social data – especially among consumer-facing companies – has gone from “Social data is just hype” to “Ok, we have it. Now, what do we do with it?” We will answer this question, focusing in particular on social data in the context of the retail industry although our approach is applicable to other industries. We will discuss 6 considerations for making use of social data and provide concrete examples of customer experiences powered by social data including a mobile augmented reality application and a seamless multichannel experience. Finally, we will highlight promising areas for technologists interested in this topic to explore.
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official listing on sxsw.comhttp://schedule.sxsw.com/2014/events/event_IAP22299