It’s not  2014 anymore. Visit Sched’s 2015 Austin Guide =>
Back To Schedule
Sunday, March 9 • 3:30pm - 4:30pm
I’ve Got Social Data, Now What? A Retailer’s Guide

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

The central problem facing many businesses today is not a lack of data, but a lack of a clear vision and actionable roadmap for what to do with the data. This is particularly the case for social data. Over the past few years, the attitude towards social data – especially among consumer-facing companies – has gone from “Social data is just hype” to “Ok, we have it. Now, what do we do with it?” We will answer this question, focusing in particular on social data in the context of the retail industry although our approach is applicable to other industries. We will discuss 6 considerations for making use of social data and provide concrete examples of customer experiences powered by social data including a mobile augmented reality application and a seamless multichannel experience. Finally, we will highlight promising areas for technologists interested in this topic to explore.

View official listing on sxsw.com

avatar for Marjan Baghaie

Marjan Baghaie

ConsultantAccenture Technology LabsMarjan Baghaie is a consultant with Accenture Technology Labs in Silicon Valley. She holds a PhD in Engineering and conducted post-doctoral work in Operations Research at UC Berkeley.
avatar for Brian Landry

Brian Landry

R&D MgrAccenture Technology LabsBrian M. Landry is a R&D Manager in Accenture's Technology Labs' Digital Experiences group. He engages in developing new ideas and concepts for retail experiences and helps drive the development of prototypes of those concepts to share with clients... Read More →

Sunday March 9, 2014 3:30pm - 4:30pm CDT
Sheraton Austin, Capitol View South

Attendees (0)