To thrive in 2014 and beyond, Latino entrepreneurs need to go beyond social media and begin to establish their own media platforms based on a content marketing strategy.
But this requires a change in mindset.
Latino entrepreneurs need to think media instead of marketing. Giving instead of getting. Abundance instead of scarcity.
After practicing content marketing for the last seven years I'll share best practices that can help the Latino entrepreneur create a successful content marketing strategy, including:
• How to create customers using content
• How to establish your content brand
• How to choose your best media channels
• How to promote your content
In this session I’ll provide practical steps for how to create a winning strategy for 2014 and beyond that includes blogging, webinars, video, infographics, eBooks, analytics and social media.
View
official listing on sxsw.comhttp://schedule.sxsw.com/2014/events/event_IAP28390