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Sunday, March 9 • 11:00am - 12:00pm
How Creative People Arrive at Good Ideas

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This is not a panel about “Aha! moments.” There will be no talk of lightning getting caught in a bottle or any other receptacle. We’re pretty sure that would kill you.
This is a conversation about process. While plenty of magical ideas have been brought into the world thanks to serendipitous moments or surprise flashes of brilliance, the most successful members of creative fields like comedy, advertising, and design have come to rely on something more repeatable than chance.
We’ll dig into the minutia of the rather unsexy systems that are implemented to produce very sexy ideas. Brainstorming, team building, idea vetting, client pleasing, and which color Post-it note makes you most creative will be just some of the topics explored. All the while, discussions will be steered more toward process and what one school of thought can teach the other.
By one way or another *ahem on-stage torture* we’ll find out exactly how the world’s most creative companies became exactly that.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25744

Speakers
avatar for Scott Aukerman

Scott Aukerman

Comedy Bang BangScott Aukerman, also known as Mott Skokerman, Hot Saucerman or Scottabot, is the host of Comedy Bang Bang: The Podcast! Scott began his comedy career as a writer and performer on Mr. Show. Following the success of Mr. Show, Scott co-founded the popular UCB show that... Read More →
avatar for Erin Clift

Erin Clift

VP, Global Mktg & PartnershipsSpotifyAs Vice President, Global Marketing & Partnerships, Erin Clift is responsible for consumer and business marketing, revenue expansion and strategy, brand partnerships, and agency programs. In this role, Erin oversees the Spotify brand around the... Read More →
avatar for Brian Janosch

Brian Janosch

Creative DirCultivated WitBrian is the creative director and resident Midwesterner for Cultivated Wit.
avatar for Colin Raney

Colin Raney

Managing DirIDEOColin Raney is a Location Director and an Associate Partner at IDEO, where he leads the Boston studio.
WT

Will Tracy

EditorThe OnionEditor of The Onion, Will Tracy is the editor. Of The Onion.


Sunday March 9, 2014 11:00am - 12:00pm
Courtyard Marriott, Rio Grande Ballroom 300 E 4th St

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