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Sunday, March 9 • 5:00pm - 6:00pm
Beyond the Gimmick: Telling Stories Through 4D

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As evidenced by the world around us, entertainment and media are evolving, and augmented reality is becoming the next frontier of storytelling. While many have experienced AR to some extent, few have seen more than a proof of concept, or what we call “floating shoe syndrome.” To most, AR might look like a shoe floating off a page, but 4D takes it a step further, adding interactive elements that allow it to be explored from every angle. AR is no longer just a gimmick; through the realm of 4D, it’s the future of the Web in the real world, and a new way to bring ideas to life. From ads to brands to celebrities, 4D is already being used to elevate fan and consumer interaction in new ways. Imagine an album cover that comes to life with lyrics, music and tour dates, or a movie poster where the characters enter your world and describe the film. This panel will explore the future of 4D, where and how stories will be told in the future, and the implications of 4D on every aspect of our lives.

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Nick Lippman

MgrLippman EntertainmentNick’s focus on Business Development & Technology includes, among other things, monitoring and developing Lippman Entertainment across all digital platforms and mobile and developing strategies for the growing digital environment. Nick was named to the Top... Read More →

Katerina Markov

Head of Global InnovationAtom FactoryAs Head of Global Innovation, Katerina leads digital and content strategy for Atom Factory’s artists, brands and portfolio companies. Prior to Atom Factory, Katerina served as the global lead of digital innovation at Universal Music Group, the... Read More →

Brian Mullins

Founder & CEODAQRIBrian Mullins is a pioneer in the field of augmented reality with experience in Human Machine Interface and Computer Vision technologies. Prior to founding DAQRI, Brian transitioned to industrial robotics from the field of military command and control systems, after... Read More →

Sunday March 9, 2014 5:00pm - 6:00pm
Radisson Town Lake, Riverside Ballroom 111 E Cesar Chavez

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