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Sunday, March 9 • 11:00am - 12:00pm
The Tyranny of Edward Tufte

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1. Collect all the data.
2. Design all the data with integrity.
3. ???
4. Achieve universal knowledge and understanding.
When Edward Tufte tweets mockingly of the leaked NSA slides, he does so as the self-anointed king of presenting evidence. Empiricism’s head cheerleader, he has built an empire on telling everyone—lowly marketer to NASA bigwig—what Truth looks like.
And we eat it up.
But he has also perpetuated a culture where power is held by those with the data. As we shift our appreciation for discourse to those with the willingness and know-how to compress communication into bits and bytes of data-visualization and infographics, to what dangers do we open ourselves up? Do we move towards a future where we communicate solely via visualization, swap talking for looking, and seek to represent our own nuanced belief systems with universal iconography?

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP19350

Speakers
avatar for Gabriel Schaffzin

Gabriel Schaffzin

Researcher & Designer & BuilderSkepticHaving used his degree from Babson College to work at organizations as small as his own start-up to multi-national corporations, Gabi returned to the academic world three years ago to earn his graduate degree at the Dynamic Media Institute at... Read More →


Sunday March 9, 2014 11:00am - 12:00pm
Four Seasons, Four Seasons Ballroom 98 San Jacinto Blvd

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