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Wednesday, March 12 • 11:00am - 12:00pm
Marketing and Branding in Live Music Business Today

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Marketing and branding are central to the live music business today. Promoters look first to marketing strategies when trying to increase ticket sales. Booking agents and agencies are increasingly taking the lead role in collaborating on advancing shows with venues. What form do these efforts take? How does marketing and branding impact the artist and audience?

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avatar for Michael Bishop

Michael Bishop

Talent BuyerLive Nation PhiladelphiaMichael began working in the music industry in 1998, selling tickets and merchandise for local bands in his CT hometown. He moved to Boston in 2003 and earned a B.S. in Music Industry at Northeastern University. During this time he managed bands... Read More →
avatar for Douglas Croy

Douglas Croy

AgentThe Windish AgencyDoug Croy is an agent at The Windish Agency where he represents the live performance career of over 20 artists throughout North America, South America, Australia and Asia. He joined The Windish Agency in 2012 after spending the previous five years at The Agency... Read More →
avatar for Ardie Farhadieh

Ardie Farhadieh

Mktg & Media MgrThe Billions CorporationArdie Farhadieh is The Billions Corporation’s Marketing and Media Manager, overseeing marketing, media and sponsorships for a roster of 200+ artists. He came to Billions from Rethink Music in Boston, a solutions-focused music conference hosted... Read More →

Wednesday March 12, 2014 11:00am - 12:00pm
Austin Convention Center, Room 15 500 E Cesar Chavez St

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